When prospects land on your website, they will have many different questions: What is the focus of this business? Is it different or better than other, similar businesses? What services does it provide? How does it work with customers? Can I see photos of work that’s been done? Do other people recommend it? Is it a good fit for me? And so on.
They want answers quickly. And your website’s job is to provide those answers in a professional but engaging way. If you are creating a new website for your business or planning to overhaul a current site, you’ll find some helpful guidelines below.
Do ever wonder “why do I need a website for my business”? Here are three good reasons:
Here are some pointers for achieving that impressive ‘wow’ factor:
Above all, avoid characteristics of bad web design: clashing colors, clunky navigation, too much content that overwhelms the eyes, and multiple elements that compete for attention.
Your visitors will rely on your website’s navigation menu to find the information they want – quickly and easily. So, here are three handy tips for making the navigation simple and effective:
Prospective customers want to see photos for two reasons: (1) proof that you do excellent work, and (2) to get ideas for their own remodeling projects. Give them what they want by including an attractive gallery of images from past projects. Or upload a series of mini case studies, with each one showing a project’s “before photos,” new floor-plan design, and “after photos.”
The goal here is to convince prospects that you can design, plan and complete an entire remodeling project. So, you’ll want to list and describe your core services – all of the wonderful solutions you provide to homeowners who want a remodeled kitchen or bath. But also mention any additional, optional services you are willing to provide as well.
People want to know what it’s like to work with you:
Overall, your content should help homeowners feel comfortable about having you handle their remodels. And that content should be in one convenient place – perhaps on a page labeled “Process” (with a navigation button linking to it).
Customer testimonials add credibility and help build a strong case for selecting your business. But don’t just plunk those on a separate “Testimonials page.” Testimonials are more powerful when sprinkled around your website and used in context with other content: e.g., on your home page, About page and Services page.
The wording is important as well. Make sure each customer testimonial:
Are you uneasy about asking for testimonials? Don’t be. Happy clients are usually willing to oblige!
Be sure to include some sort of brief contact form that website visitors can complete and submit. It doesn’t have to be long. You just need to capture their contact information and the reason why they are reaching out to you. That will help qualify the prospect before you have an initial conversation.
You want to convince qualified prospects to take action and reach out to you. The best way to do that is to include multiple calls to action throughout your site – on your home page and also on subpages.
You can prompt website visitors to do any of a number of things. Tell them to request or download more information, sign up for your newsletter, request a quote, schedule a tour of your showroom, schedule an in-home consultation, or complete some other type of targeted action that aligns with your sales goals.
Your home contractor website is a key asset for your remodeling business. By following the guidelines listed above, you can make certain your business will be represented online in the best possible light. And that is sure to have a positive effect on your ability to attract new customers!
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Head of Product & Marketing